It’s hard to believe that we are officially closing out 2022 (where did the time go?). This year has been an exciting time for 33Across as the business pivoted into an industry-leading identity solution. Being in rapid growth is a positive challenge, but we needed to make sure that…
The Cyber Five (the period between Thanksgiving Day to Cyber Monday) is the most anticipated time for retailers as an influx of gift-givers cash in on the best deals of the year. With a record 196.7 million shoppers, this Cyber Weekend was especially interesting to …
33Across today announced its new strategic partnership with NextRoll, a marketing technology company that enables ambitious marketers to grow their businesses. NextRoll executed an initial proof of concept with 33Across’ Lexicon in July 2022 for a select portion of retargeting campaigns. Due to Lexicon’s ability to successfully reach and…
Karthik Kashyap, Assistant Editor at Spiceworks, highlights cookieless buy-side and sell-side trends from the 33Across’ Programmatic Cookieless…
33Across showcases 15X growth, scale, and an expansion of its market presence one year after announcing its migration to Google Cloud. The migration of 33Across’ platform to Google Cloud, originally announced in August 2021, was completed in just sixty days. This makes it one of the quickest…
In programmatic advertising, supply partners often wait 30-90+ days to get paid. That wait time can have a significant impact on their ability to grow. Using OAREX data, 33Across was recognized…
Since approximately 80% of brand spend targets half of a publisher’s supply, the unaddressable market is a huge opportunity for publishers looking to monetize every user. In short, publishers should have two different strategies for their…
33Across’ VP of Publisher Development, Lauren Williams, shares the importance of resellers to a publisher’s unaddressable inventory and the different benefits it has to…
