Archives

Category: Advertiser Perspectives

What’s The Key to Good Cookieless Targeting? It’s Good Measurement

Though Google pushed back its cookie deprecation deadline, the industry should continue to right itself on a path not built on third-party cookies. Since Google announced its plan, over 50 alternative identity solutions have become available in Prebid alone. While the industry is gaining strides with targeting users across Safari and other…

Read More >

Partner Spotlight | BidSwitch

BidSwitch, a neutral programmatic infrastructure layer engineered by IPONWEB, is our newest Partner Spotlight! We spoke with BidSwitch’s Cole Newman, Client Services Director to learn more about their experience in working with 33Across. Tell us a little more about…

Read More >

The Single Biggest Thing Advertisers Need to Do this Q4

Q4 is undoubtedly the biggest programmatic revenue driver of the year. With back to back holidays comes increased consumerism, and advertisers should prepare themselves accordingly for what’s to come. If you’re an advertiser, you need to rethink your strategy of how to…

Read More >

What You Need to Know About Programmatic Cookieless Deals

Lexicon’s cookieless programmatic deals sound intriguing; especially when you think about giving your campaigns a competitive edge of reaching untouched audiences at half the price of your standard cookied deal. But you may be asking yourself – how exactly…

Read More >

3 Ways to Deal ID Like A Boss

Programmatic buying has become advertising’s essential workhorse. There’s minimal contact, you have the potential to reach vast audiences, and it can be extremely efficient; however, that’s not to say that figuring out how to navigate it is a breeze….

Read More >

High Quality Display Made Social

We’re excited to announce that 33Across has partnered with Spaceback to offer Social Display Ads, coupling the engagement of social ad formats with the scale and effectiveness of our AttentionX programmatic exchange.

Read More >

How to Have a Holly Jolly Q4

It’s that magical time of year for digital advertising, and while you’re most likely putting your final touches on your marketing strategies, there’s one you should not gloss over. With a shorter holiday season, having the right programmatic strategy is more…

Read More >