33Across today announced that it is the recipient of the “AdTech Innovation Award” in the sixth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top…
eMarketer reports on how as third-party cookie signals begin to weaken, advertisers are adapting their measurement strategies to identity solutions. The report highlights…
MediaPost’s Laurie Sullivan discusses with 33Across President, Paul Bell, how Lexicon drives the programmatic ecosystem to normalize traffic for …
33Across today today unveiled the outcome of their strategic partnership with Underdog Media and PubMatic. By leveraging 33Across’ Lexicon and PubMatic Identity Hub’s cutting-edge capabilities, Underdog Media successfully increased revenue…
