33Across Wins “AdTech Innovation Award” in 2023 MarTech Breakthrough Awards Program
33Across today announced that it is the recipient of the “AdTech Innovation Award” in the sixth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top…
eMarketer: Ad Measurement Trends H2 2023
eMarketer reports on how as third-party cookie signals begin to weaken, advertisers are adapting their measurement strategies to identity solutions. The report highlights…
Underdog Media Monetized Unaddressable Ad Supply With 33Across Lexicon
MediaPost’s Laurie Sullivan discusses with 33Across President, Paul Bell, how Lexicon drives the programmatic ecosystem to normalize traffic for …
33Across Announces Results of Identity Resolution Partnership with Underdog Media
33Across today unveiled the outcome of their strategic partnership with Underdog Media, an innovative ad monetization company serving 100% viewable ad units. By leveraging 33Across’ Lexicon, Underdog Media successfully increased…
