October 2023 | 33Across UK

Archives

Month: October 2023

Marketers Show Little Progress in Prepping for Post-Cookie World: 33across Analysis

The CDP Institute October 7, 2023

The Customer Data Platform (CDP) Institute notes that cookies still drive about 75% of programmatic ad revenue according to the Programmatic Cookie Alternative report…

Here’s How to Get the Most Out of Cookieless Monetization This Q4

Michael Bohling October 6, 2023

Welcome to the last 4th quarter with the third-party cookie. Unless you’re feeling 100% confident in your cookieless monetization strategy, this is the post for you. If you’re interested in increasing…

Most US Industries Have Not Yet Embraced Cookie Alternatives for Programmatic Buying

eMarketer October 5, 2023

eMarketer’s Chart of the Day features data from the 33Across Q2 Cookie Alternative Trends Report. Most verticals still rely on third-party cookies for…