Why Actions, Not Words, Are Needed to Face the Cookieless Future
For years we have known a cookieless future awaits. And yet! Few seem prepared for this inevitability. Throughout history, there have been revolutionary changes that have remade industries and created powerhouses of those companies that took a leap to prepare for the future. IBM, was early to identify the personal computer revolution. Netflix created the modern streaming industry while it was an extremely successful DVD supplier. And for as many industry champions, there were…
Why Actions, Not Words, Are Needed to Face the Cookieless Future
Third-party cookies continue to dominate programmatic advertising because they offer publishers and SSPs higher CPMs and fees while DSPs can easily target, segment, and measure. Paul Bell warns in his recent Admonsters byline, that if we do not…
Cookie Alternative Programmatic Spending Increases for Top Advertising Verticals
Despite concerns of a looming recession and a potential drop in ad spend in the first half of 2023, Google’s decision to get rid of third-party cookies in 2024 set the stage for an urgent scramble toward cookie alternative solutions in Q3 2023. As a result, we saw an increase in cookie alternative spending across…
eMarketer: Programmatic Advertising Trends Q4 2023
eMarketer reports on the top programmatic advertising trends of 2023. Programmatic is ushering in a new era as AI leads the conversation and third-party cookies are due to…
Traffic Shaping Is Hurting the Path to The Cookieless Future
Excluding cookieless inventory from traffic shaping algorithms will not give us a true indicator of what programmatic advertising will look like without…
Traffic Shaping Is Hurting the Path to The Cookieless Future
There are approximately two million electric vehicles on the road in the US today, which account for less than 1% of the 250 million vehicles sold in the US. And, yet, it’s increasingly difficult to pass…
33Across Announces Promotion of Lisa Mollura to Chief Marketing Officer
33Across announces Lisa Mollura’s promotion from Vice President of Marketing to Chief Marketing Officer (CMO). With nearly a decade of commitment to the company, Mollura has played an integral role in the company’s transformation, guiding the marketing and communications efforts for…
How to Scale with Alternative Identifiers
In the ever-evolving landscape of digital advertising, staying ahead of the curve is crucial for publishers. As the industry grapples with the challenges of cookie deprecation, the need for alternative identifiers becomes increasingly apparent. In a recent…
33Across’ Lexicon Identity Solution Enriches 54 Billion Bid Request Daily
33Across today announced that its identity resolution technology, Lexicon, enriches over 54 billion bid requests daily and is currently growing at a 42% rate every quarter. This exponential growth translates to a 10X increase in addressable scale integrated across..
