Third-party Cookies, The Future is Here
The future is here. As the clock strikes midnight on December 31, 2023, another clock gets set into motion: the beginning of the end of third-party cookies. Google’s long-debated cookie depreciation will begin in January incrementally and support for them will be gone by the end of the year. While anyone tracking this environment has…
Third-party Cookies, The Future is Here
33Across CEO Eric Wheeler shared with StreetFight his thoughts on what 2024 has in store for programmatic advertising now that the cookieless…
Cookie Price Inflation On The Way
Laurie Sullivan from MediaPost spoke with 33Across CEO, Eric Wheeler, to discuss the effects of pricing and measurement now that cookie…
Checking in on Some 2023 Predictions
eMarketer reviews how accurate their 2023 predictions were. When revisiting whether privacy concerns would cause a panic, Sara Lebow notes that though privacy concerns played a big role in 2023 and Google remains…
33Across Hackathon – Unlocking Innovation for 2024
33Across hosted its 8th all-company hackathon this week. The spirit of the 33Across Hackathon is to bring together cross-functional teams to create innovative hacks as well as foster community among our fully remote workforce. This year we had a 78% participation and had…
3 Ways Advertisers Can Prepare for Google’s 2024 Cookie Deprecation Deadline
While the third-party cookies are slated to be deprecated the majority of programmatic ad spend is being put toward cookied inventory across verticals as cited in the…
Programmatic Ad Spend Has Gotten More Diverse and Mobile-Dominated
eMarketer features data from the 33Across Q3 Cookie Alternative Trends Report in their Chart of the Day. Even though third-party cookies will…
Greater Investment in Cookie Alternative during Record-Breaking Thanksgiving Weekend
Holiday shoppers broke another record with 200.4 million consumers shopping from Thanksgiving Day to Cyber Monday, up more than 18 million year-over-year. After a soft start to 2023 due to economic concerns and low consumer confidence, many analysts lowered their…
