The Complete Guide to a Cookieless World
What are cookies and what do they do? Learn about the phase out of third-party cookies and what it means for SSPs, DSPs, and consumers going forward…
What are cookies and what do they do? Learn about the phase out of third-party cookies and what it means for SSPs, DSPs, and consumers going forward…
Q4 is undoubtedly the biggest programmatic revenue driver of the year. With back to back holidays comes increased consumerism, and advertisers should prepare themselves accordingly for what’s to come. If you’re an advertiser, you need to rethink your strategy of how to…
Earlier this week, I had the opportunity to attend the Digiday Publishing Summit in Miami. This year’s theme honed in on how media companies are building and adapting their business models to address and overcome the current economic climate, and niche topics of discussion included addressing…
Summer has come to a close and we all know what that means – students across the country have returned to the classroom. Although we’re missing having our kids at home (or maybe a little relieved), the return to school means that Spirit Week season is upon us! The kids can’t have all the fun, so last year we decided to…