MediaPost covers the 33Across Q1 Programmatic Cookie Alternative Trends Report. The data reveals programmatic cookie alternative pricing, and…
Google first announced that it would be terminating third-party cookies in 2019, yet marketers still aren’t prepared for the approaching 2024 deadline. The article cites that cookieless spending is growing for many advertising…
After a challenging Q4 and the usual drop in revenue that the industry sees during the first quarter of the year, we were pleased to see continued growth in cookie alternative investment. During a time when marketers are seeking efficiency while trying to reach new audiences, unaddressable inventory checks many of these…
With record-breaking growth in 2021 and hitting a revenue goal of $200bn in early 2022, digital advertising’s year-over-year growth has sharply declined, according to the Interactive Advertising Bureau’s (IAB) and PwC’s latest annual report. The report highlights how…
33Across President, Paul Bell, discusses why it’s time to incorporate a new approach to media measurement with rising regulation requirements and third-party cookies…
Retargeting is one of the strongest performing tactics for retailers; however, since the majority of it is based on cookies, clients can only reach about 50% of their audience. Once third-party cookies expire, this audience will…
