Media Briefing: Ad Buyers Say it’s Still Too Early for Them to Pick Which Alternative IDs to Prioritize
Programmatic buyers state that money is not moving toward alternative identifiers. Sincera’s Ian Meyers points out that there has been steady growth for established…
Google and the Trade Desk’s Post-Cookie Battle—Why Ad Tech Companies are Taking Sides
Ad Age takes a look into the post-cookie conflict between Google and The Trade Desk and how ad tech companies are siding. Garett Sloane spoke with 33Across President, Paul Bell, to gain perspective on how this affects ad tech companies.
CES Review – The Ad Tech Perspective
CES 2024 did not have the usual jovial tone that you would expect from an industry event in Las Vegas. It came at a momentous time for the digital advertising industry since Google had just announced the start of third-party cookie deprecation days before the event. While the industry knew this day would come, everyone came…
How Generative AI Could Solve the Cookie Deprecation Puzzle in 2024
Marketing Dive looks at how marketers could use artificial intelligence to track and target users now that Google’s cookie deprecation plan is in motion. 33Across President, Paul Bell comments that marketers need to…
Google’s Cookie Kill Off Finally Begins: 12 Marketing Experts on “Distorting Metrics” and Quitting the Data “Obsession”
For 1% of global Chrome users, Tracking Protection will be activated, marking the first in a series of major steps toward third-party cookie deprecation this year. Performance Marketing World rounded up…
Google Finally Pulls the Trigger on Third-Party Tracking Cookies
Now that Google put its cookie deprecation plan in motion, how will it impact digital advertising as a whole and what can we expect to see? 33Across President, Paul Bell, weighs in on what needs to be done for success.
Google Chrome’s Cookie Phase-Out: What You Need to Know
With Google slated to remove third-party cookies from 1% of Chrome users on Jan. 4th, Lucinda Southern takes a pulse on how prepared the industry is and learns what we can expect from leaders like 33Across CEO Eric Wheeler.
