Today ad agencies are expected to deliver campaigns that drive business goals while contending with increasing expectations for brand safety and user privacy. All of this is taking place during the decline of third-party cookies, which has threatened the efficacy of demand-side targeting. Buyers are now leveraging curation, a long-time supply-side tool designed to…
Driven by signal loss, more advertisers are embracing supply-side inventory curation since it creates a direct path to relevant audiences. Paul Bell, President of 33Across, goes into more detail in his Performance Marketing article as to why…
Performance Marketing’s International Powerlist named 33Across President, Paul Bell, “The Addressability Ace” as part of their list of 120 professionals that have had a positive impact….
As digital advertising moves beyond third-party cookies, brands need to embrace more effective and innovative audience strategies to capture shopper attention across TV (CTV), out-of-home (OOH), gaming, audio, and…
As holiday shopping kicks off earlier this season, advertisers are feeling the pressure to find new ways to reach enthusiastic buyers. Cookies are no longer the foundation of digital advertising. Today’s top shopping and content channels—including connected TV (CTV), out-of-home (OOH), gaming, and audio—don’t use cookies at all, marking a major shift in…
Consumer holiday spending during Cyber Weekend (the five days from Thanksgiving to Cyber Monday) increased by 7% YoY according to Adobe. In 2024, there are 5 less shopping days than in 2023 since Thanksgiving fell…
33Across has expanded its partnership with PubMatic to integrate Lexicon’s addressability capabilities. PubMatic buyers can now target cookieless audiences across 500+ segments on PubMatic Connect, increasing programmatic scale and creating more monetization opportunities for supply partners. This collaboration enhances advertisers’ ability to reach users across cookieless environments like CTV, DOOH, and the open web.
Cynopsis highlights the 33Across and MediaWallah strategic data partnership in their coverage of the latest measurement and data news….
PMW names 33Across and MediaWallah partnership a top adtech tool of the week. The partnership innovates data onboarding and ID resolution for programmatic campaigns…
33Across and MediaWallah have partnered to simplify data onboarding and identity resolution. This collaboration connects offline data to online identifiers and offers seamless activation across 30 programmatic platforms, eliminating costly onboarding fees and maximizing media budgets.
Index Exchange, a global advertising marketplace, is our newest Partner Spotlight! We spoke with Index Exchange’s Paul Zovighian, VP Corporate Development, to learn more about their experience in working with 33Across…
As we hit the home stretch in the Presidential election and other federal and statewide races, digital advertising spend continues to flourish. But, candidates and their marketing teams may be fumbling on a key component of their playbook that could be the…
Despite Google’s cookie phaseout changes, retail media networks are thriving. Retailers allocated 30% of their programmatic ad spend to cookieless solutions in Q2 2024, a 173% year-over-year increase, according to 33Across.
Retail media networks are booming, leveraging first-party data for ad targeting, even as Google delays phasing out cookies. Inside Radio highlights 33Across’ data on retail’s rise in cookieless advertising.
New data from 33Across, featured by Ad Age, reveals a 173% year-over-year increase in cookieless share of voice (SOV) for retail advertisers. This significant growth underscores the industry’s shift toward first-party data and privacy-conscious advertising strategies. Retailers are leading…
The top ten advertising verticals increased their cookieless share of voice by 51% in Q2 2024 YOY on the 33Across Exchange. Retail and finance advertisers showed significant growth in cookie alternative spending. In the latest 33Across Programmatic Cookie Alternative Trends Report, we highlight…
33Across today announced a new partnership with Index Exchange (Index), one of the world’s largest independent supply-side platforms (SSPs). By integrating 33Across’ unique data capabilities with Index Exchange’s curated, premium inventory via Index Marketplaces, media buyers can…
Google’s Privacy Sandbox faces challenges as ad-tech companies report mixed results. Recent data from Criteo, Index Exchange, and NextRoll highlight concerns about revenue loss and latency issues. According to 33Across data cited in the article, over 75% of US programmatic buys still relied on…
Retail media networks are rising, offering retailers high margins and valuable first-party data in cookieless environments. Learn why retailers must embrace cookieless advertising…
AdMonsters’ references 33Across’s Q1 2024 cookieless trends report, showing that the food and drink, and travel industry are the most reliant on cookies for US programmatic ad buys.
The Customer Data Platform Institute featured 33Across’ Q1 2024 Programmatic Trends Report, which showed that thecookieless share of voice has grown 300% year-over-year in the retail and finance industries.
What are cookies and what do they do? Learn about the phase out of third-party cookies and what it means for SSPs, DSPs, and consumers going forward…
EMARKETER’s Q1 2024 update reports on findings from 33Across’ Q1 2024 Programmatic Cookie Alternative Trends Report, highlighting that the food and drink, and travel industry are the most…
33Across President Paul Bell shares insights on the future of AdTech in a new interview with Authority Magazine. Bell discusses 33Across’ innovative solutions for addressability in a cookieless world, the transformative potential…
More programmatic buyers have pushed to adopt alternative identifiers to solve for signal loss, a move prompted by Google’s announcement of removing third-party cookies from 1% of Chrome users. On average, publishers grew their cookie alternative share of revenue by…
Retail media networks are primed to dominate the cookieless advertising landscape. With valuable first-party data and the ability to reach consumers right as they shop, these platforms offer…
Though Google pushed back its cookie deprecation deadline, the industry should continue to right itself on a path not built on third-party cookies. Since Google announced its plan, over 50 alternative identity solutions have become available in Prebid alone. While the industry is gaining strides with targeting users across Safari and other…
Explore Google’s evolution, business units, and key trends in this comprehensive guide, empowering marketers and advertisers to strategically navigate and capitalize on the dynamic…
Discover the impact of cookie deprecation on supply chain optimization in programmatic advertising. Paul Bell highlights the need for a new approach that balances efficiency and…
Nielsen highlights the need for audience data and measurement solutions to navigate the complexities of these evolving environments as marketers aim to leverage technology for building meaningful relationships with consumers.
Since Google announced it would begin removing third-party cookies on 1% of Chrome users, more programmatic buyers have pushed to test alternative identifiers and solutions. On average, advertisers grew their cookie alternative investment…
The Customer Data Platform Institute featured 33Across’ Q4 2023 Programmatic Trends Report, which showed a 9% quarterly increase in investment in cookie alternatives on its ad exchange. Retail advertisers allocated…
Mediapost reports on findings from 33Across’ Q4 Programmatic Cookie Alternative Trends Report that examines transactions on its exchange to better understand third-party cookie and alternative trends among buyers and sellers in Q4 2023.
33Across today announced findings from its latest “Q4 Programmatic Cookie Alternative Trends Report.” In creating this new report, 33Across examined programmatic transactions on its exchange to understand cookie alternative and third-party cookie trends among buyers and sellers in Q4 2023…
Third-party cookies are going away, leaving marketers wondering how to effectively target audiences in programmatic advertising without them. In part two of the MarTech podcast, 33Across CEO Eric Wheeler outlines strategies to drive…
Third-party cookies are going away, presenting challenges for programmatic advertising. 33Across CEO Eric Wheeler joins MarTech podcast to discuss this fundamental shift for marketers and how…
Programmatic buyers state that money is not moving toward alternative identifiers. Sincera’s Ian Meyers points out that there has been steady growth for established…
Ad Age takes a look into the post-cookie conflict between Google and The Trade Desk and how ad tech companies are siding. Garett Sloane spoke with 33Across President, Paul Bell, to gain perspective on how this affects ad tech companies.
Marketing Dive looks at how marketers could use artificial intelligence to track and target users now that Google’s cookie deprecation plan is in motion. 33Across President, Paul Bell comments that marketers need to…
For 1% of global Chrome users, Tracking Protection will be activated, marking the first in a series of major steps toward third-party cookie deprecation this year. Performance Marketing World rounded up…
Now that Google put its cookie deprecation plan in motion, how will it impact digital advertising as a whole and what can we expect to see? 33Across President, Paul Bell, weighs in on what needs to be done for success.
With Google slated to remove third-party cookies from 1% of Chrome users on Jan. 4th, Lucinda Southern takes a pulse on how prepared the industry is and learns what we can expect from leaders like 33Across CEO Eric Wheeler.
The future is here. As the clock strikes midnight on December 31, 2023, another clock gets set into motion: the beginning of the end of third-party cookies. Google’s long-debated cookie depreciation will begin in January incrementally and support for them will be gone by the end of the year. While anyone tracking this environment has…
eMarketer reviews how accurate their 2023 predictions were. When revisiting whether privacy concerns would cause a panic, Sara Lebow notes that though privacy concerns played a big role in 2023 and Google remains…
While the third-party cookies are slated to be deprecated the majority of programmatic ad spend is being put toward cookied inventory across verticals as cited in the…
eMarketer features data from the 33Across Q3 Cookie Alternative Trends Report in their Chart of the Day. Even though third-party cookies will…
For years we have known a cookieless future awaits. And yet! Few seem prepared for this inevitability. Throughout history, there have been revolutionary changes that have remade industries and created powerhouses of those companies that took a leap to prepare for the future. IBM, was early to identify the personal computer revolution. Netflix created the modern streaming industry while it was an extremely successful DVD supplier. And for as many industry champions, there were…
Despite concerns of a looming recession and a potential drop in ad spend in the first half of 2023, Google’s decision to get rid of third-party cookies in 2024 set the stage for an urgent scramble toward cookie alternative solutions in Q3 2023. As a result, we saw an increase in cookie alternative spending across…
eMarketer reports on the top programmatic advertising trends of 2023. Programmatic is ushering in a new era as AI leads the conversation and third-party cookies are due to…
There are approximately two million electric vehicles on the road in the US today, which account for less than 1% of the 250 million vehicles sold in the US. And, yet, it’s increasingly difficult to pass…
In the ever-evolving landscape of digital advertising, staying ahead of the curve is crucial for publishers. As the industry grapples with the challenges of cookie deprecation, the need for alternative identifiers becomes increasingly apparent. In a recent…
eMarketer’s Chart of the Day features data from the 33Across Q2 Cookie Alternative Trends Report. Most verticals still rely on third-party cookies for…
As the cookie deadline nears, eMarketer analyst Evelyn Mitchell reports on how marketing teams need to think about ad measurement challenges for digital display. Marketers need to go beyond…
In 33Across’ Q2 Programmatic Cookie Alternative Trends Report (vol. 4), we analyzed programmatic transactions on the 33Across exchange to gain insight into cookie alternative versus third-party cookie buying trends for buyers and sellers. Retailers have long benefited from programmatic advertising’s ability to activate…
eMarketer reports on how as third-party cookie signals begin to weaken, advertisers are adapting their measurement strategies to identity solutions. The report highlights…
33Across today today unveiled the outcome of their strategic partnership with Underdog Media and PubMatic. By leveraging 33Across’ Lexicon and PubMatic Identity Hub’s cutting-edge capabilities, Underdog Media successfully increased revenue…
Admonsters covers that Google will not be extending their deadline of third-party cookies and how publishers need to test cookie alternative solutions. The article reviews ways the industry has put new initiatives in place to prepare for the 2024 deadline and…
After a challenging Q4 and the usual drop in revenue that the industry sees during the first quarter of the year, we were pleased to see continued growth in cookie alternative investment. During a time when marketers are seeking efficiency while trying to reach new audiences, unaddressable inventory checks many of these…
With record-breaking growth in 2021 and hitting a revenue goal of $200bn in early 2022, digital advertising’s year-over-year growth has sharply declined, according to the Interactive Advertising Bureau’s (IAB) and PwC’s latest annual report. The report highlights how…
Retargeting is one of the strongest performing tactics for retailers; however, since the majority of it is based on cookies, clients can only reach about 50% of their audience. Once third-party cookies expire, this audience will…
We’re excited to announce that Lexicon’s global footprint has expanded. Publishers with traffic originating from Australia, Canada, and Japan can now monetize their non-cookied impressions. Lexicon allows publishers to…
The Cyber Five (the period between Thanksgiving Day to Cyber Monday) is the most anticipated time for retailers as an influx of gift-givers cash in on the best deals of the year. With a record 196.7 million shoppers, this Cyber Weekend was especially interesting to …
Black Friday and Cyber Week are officially here – both of which bring some of the biggest retail deals of the year. Retailers have been diligently planning for these large-scale events, but may be left wondering what role the economy and the aftermath…
AdMonsters’ Andrew Byrd takes a deep dive into the 33Across Programmatic Cookieless Report | September 2022, where he highlights the report’s key takeaways, methodology, and more. Byrd acknowledges that…
We produced the 33Across Programmatic Cookieless Trends Report in order to highlight cookieless trends across varying advertising industry verticals on the 33Across exchange from August – September, 2022. The report answers…
Q4 is fully underway, and publishers shouldn’t miss out on the huge revenue potential that this quarter brings. We share the tips and tricks publishers need to follow so that they get the most out of their cookieless inventory this holiday season.
