Nielsen highlights the need for audience data and measurement solutions to navigate the complexities of these evolving environments as marketers aim to leverage technology for building meaningful relationships with consumers.
Now that we’ve officially entered the cookie deprecation era, having the right analytics tools for your identity initiatives is more important than ever. Publishers can now get a detailed view of their supply performances across their Lexicon-enabled partner platforms with the new 33Across Analytics Module via Prebid. The module provides a better understanding of how…
Since Google announced it would begin removing third-party cookies on 1% of Chrome users, more programmatic buyers have pushed to test alternative identifiers and solutions. On average, advertisers grew their cookie alternative investment…
The Customer Data Platform Institute featured 33Across’ Q4 2023 Programmatic Trends Report, which showed a 9% quarterly increase in investment in cookie alternatives on its ad exchange. Retail advertisers allocated…
Mediapost reports on findings from 33Across’ Q4 Programmatic Cookie Alternative Trends Report that examines transactions on its exchange to better understand third-party cookie and alternative trends among buyers and sellers in Q4 2023.
33Across today announced findings from its latest “Q4 Programmatic Cookie Alternative Trends Report.” In creating this new report, 33Across examined programmatic transactions on its exchange to understand cookie alternative and third-party cookie trends among buyers and sellers in Q4 2023…
The digital advertising industry has always evolved, and ad tech companies have always led innovation to help marketers reach and engage with consumers. Third-party cookie deprecation changes the core of our industry. We must embrace…
