At 33Across, we’re always looking for ways to improve how publishers connect with their audiences. That’s why we’re excited to announce our integration with Unified ID 2.0 (UID2), an open-source identity solution that prioritizes privacy and transparency. Pioneered by The Trade Desk, UID2 helps…
Now that we’ve officially entered the cookie deprecation era, having the right analytics tools for your identity initiatives is more important than ever. Publishers can now get a detailed view of their supply performances across their Lexicon-enabled partner platforms with the new 33Across Analytics Module via Prebid. The module provides a better understanding of how…
We’re excited to announce that Lexicon’s global footprint has expanded. Publishers with traffic originating from Australia, Canada, and Japan can now monetize their non-cookied impressions. Lexicon allows publishers to…
Lexicon immediately makes your inventory addressable, but did you know that there are ways to take your cookieless monetization to the next level? Below you will find essential tips and tricks that we’ve…
Since the launch of Lexicon, 33Across supply partners have begun to see how monetizing their cookieless inventory positively impacts their revenue. Without any lift or incremental fees, Lexicon seamlessly allows…
The industry is reeling from the pending demise of the cookie. It’s been a central component to how the programmatic ecosystem functions – how it targets audiences, enables attribution, tracks…
For the first time in the industry, we’re excited to announce that we’ve added a set of engagement data signals to our Data Firehose product. Marketers now have access to specific…
If there’s anything that grappling with GDPR compliance has taught us, it’s that untangling the web of which party collected, shared or monetized a specific user’s identifier can be challenging. And if it was tough for our industry’s collective think-tank of…
For most marketers, it seems intuitive that having their ad in-view for a greater length of time would be beneficial. Programmatic media buying offers a unique opportunity for greater control, visibility, and scale around time-in-view. Unfortunately, several…
As the programmatic supply chain grows more complex, buyers have become increasingly concerned about protecting themselves against fraudulent inventory and ensuring they’re taking the most efficient path to every impression. At 33Across, we’ve been working hard to provide buyers with as much transparency as possible…
Publishers in search of breakthrough ad solutions have to walk a fine line: Finding ads that spark user interest and capture attention, while ensuring that they don’t add unnecessary tech that could…
Capturing people’s attention in the age of instant gratification and micro-moments requires the right blend of content, creativity, and innovation.Publishers deliver…
Here’s how our new adaptor makes Header Bidding even better. According to industry estimates, header bidding penetration in the US has surpassed 70 percent among the top 1,000 properties. Publishers have seen the benefits of increased competition…
We’re excited to announce the launch of AttentionX™, the first open exchange offering only viewable inventory and beyond, including high impact formats and attention-based ad products. Sadly, 50-70% of all inventory on exchanges today is…
